Customer experience (CX) is a hot topic, and according to a recently published study by Forrester Research, there’s good reason for that.
Blog & Etm
The role of customer experience in outperforming industry peers
Customer experience is how your customers perceive their interactions with your company. It should be both usable and enjoyable from the customer’s point of view. This year, we observed an 11% decline in trust globally, with only 71% of people admitting they...
How do Keywords Impact Your Google My business?
Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare.Colan Nielsen on May 7, 2021 at 10:15 amKeyword stuffing has been a hot topic in the Google My Business world for a long time. Keyword...
Are you set up for proximity mobile payments?
More than 100 million Americans will use proximity mobile payments in 2021. The pandemic has not only altered consumers’ shopping behaviors, but it’s also changed how they pay for goods and services. A significant number of people in the US were already using...
Who Doesn’t Love Tik Tok…
But does anyone buy anything from the ads? According to ad week, they do Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform15% of all adults and 36% of Gen Z have made purchases based on TikTok, Adweek-Morning Consult survey says. Overall,...
10 Questions to Ask as You Build Your Marketing Plan
Starting to build your marketing plan? Here are 10 questions to ask. Do you have a clear definition of your target market? Perhaps for 2021, you’ll expand your target market so you can close deals that otherwise would not have come your way. On the other hand, you...