But does anyone buy anything from the ads? According to ad week, they do
Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform
15% of all adults and 36% of Gen Z have made purchases based on TikTok, Adweek-Morning Consult survey says.
Overall, 41% of adults said they’ve purchased something after seeing it on Facebook. The platform also benefits from a much higher level of overall adoption than TikTok has been able to gain so far—81% of adults said they currently have a Facebook account, while just 30% said they have a TikTok account.
Instagram is also highly popular among Gen Z and millennials, with 88% and 71% reporting they currently have an account with the photo sharing app, respectively.
Half of millennials said they’ve purchased something from a brand after seeing it advertised, promoted or reviewed on Instagram, while 53% of Gen Z said the same.
Less than a quarter (23%) of Gen Xers said they’ve bought something after seeing it Instagram and a tech-savvy 5% of boomers said they have, too.
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